Business Planning and Strategy

Front

Business Plan

Back

Earns the respect and cooperation of employees to effectively accomplish the work of the organization.

Front

Competitive Advantage

Back

Special capabilities of a company that allow it to create a product or service that is measurably better than any competing company.

Front

Elements of a Business Plan: Description of the Business

Back

Detail description of products and/or service, estimation of risk, size and location of business, background of entrepreneur(s).

Front

Elements of a Business Plan: Goals and Objectives

Back

Basic results expected in the short and long run, expressed in terms of sales volume or profits.

Front

Elements of a Business Plan: Marketing Plan

Back

Customers and their demand, pricing, distribution, promotion activities, comparison with competitors.

Front

Elements of a Business Plan: Financial Plan

Back

Investment needed, projected income, expense and profit, cash start-up and cash flow needs.

Front

Elements of a Business Plan: Organizational Plan

Back

Legal form of ownership, legal factors, organizational charts, job description, physical facilities.

Front

Planning a Complex Organization

Back

Each piece must mesh with others to create the entire puzzle; one missing piece affects the whole.

Front

Strategic Planning

Back

Long-term, provides broad goals and direction for the entire business.

Front

Levels of Planning: Strategic Planning

Back

SWOT Analysis, Mission Statement, Vision.