Sports Marketing Review Chap 1

Front

Demography

Back

Common characteristics of a group, such as age, marital status, gender, and income level

Front

Discretionary income

Back

The amount of money people have available to spend after paying for life's necessities and other fixed expenses

Front

Distribution

Back

Involves the locations and methods used to make products available to customers

Front

Entertainment is...

Back

Some type of performance that people are willing to spend their money and free time to watch

Front

Entertainment marketing is...

Back

Influencing how people choose to spend their time and money on entertainment

Front

Gross impression

Back

The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or artist

Front

Marketing is...

Back

The creation and maintenance of satisfactory exchange relationships

Front

The Marketing Mix is...

Back

Describes how a company combines the four marketing elements of product, distribution, price, and promotion

Front

The price is...

Back

The amount that customers pay for the products

Front

The product is...

Back

What a company offers to customers to meet needs