COMM 465 Midterm Review

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What is a “tent pole”?

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A successful blockbuster that generates hundreds of millions of dollars & spawns sequels.

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The Publicists Guild of America union requires you to pay a fee and be a member in order to:

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Receive generous employment, health and pension benefits.

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What might be in a blockbuster film's situational analysis?

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Current overall health of the industry-wide box office, Client's recent success or disappointment with a similar or different genre of film, Source of the film's story or material and development history of the film.

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A good PR plan for a blockbuster film shows how to:

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Take advantage of a client's strengths, such as a star's large fan base, and compensate for weaknesses.

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What are Q scores?

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An assigned number in each global market to stars’ likeability, a combo of recognition and appeal.

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Which is an example of a "transmedia storytelling" initiative?

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PR materials such as stories, contests and audience-participation tactics using more than one medium.

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Which is a true statement about the concept of "hype?"

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Hype creates exaggerated expectations, which lead to audience disappointment.

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What is a "request for proposal" or RFP?

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A PR plan that looks at a specific situation, determines goals, defines strategy, target publics, objectives, tactics and tools for achieving goals.

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What is the most important first step before executing any plan or research?

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All of the above

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What does the "Disclosure of Material Connections" by the Public Relations Society of America (PRSA) do?

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Clarifies that blog entries and other forms of content can be considered sponsored content and require disclosure when a payment is made.