MP Unit 2 Test Review

Front

What is the primary purpose of marketing research?

Back

To gather, analyze, and report information related to marketing products

Front

Which research design explores a problem and creates a hypothesis to identify its source? Options: Causal research design, Descriptive research design, Exploratory design, Longitudinal design

Back

Exploratory design

Front

What type of data focuses on "how many" or "how much"?

Back

Quantitative data

Front

Which data collection method is typically inexpensive and has a higher response rate? Options: Mail-in surveys, Phone interviews, Online surveys, Focus groups

Back

Online surveys

Front

What is a "sample" in marketing research?

Back

A representative part of a larger group

Front

Which is NOT a common limitation in marketing research? Time lag, Customer errors, Technology failures, Money constraints

Back

Technology failures

Front

What type of research design tests cause and effect relationships?

Back

Causal research design

Front

Which survey question type allows participants to respond freely in their own words? Options: Multiple choice questions, Open questions, Closed questions, Rating scale questions

Back

Open questions

Front

What is a key advantage of focus groups? Options: Low cost implementation, Quick data analysis, Face-to-face first impressions, Large sample size

Back

Face-to-face first impressions

Front

Which step comes first in the marketing research process? Options: Collect data, Design research project, Define the problem, Interpret findings

Back

Define the problem