Online Marketing

Front

Fill in the blank: Geotagging (adding a location) enhances local ____.

Back

Visibility

Answer explanation

Geotagging enhances local visibility by allowing users to discover locations through geographic data. This increased visibility can attract more visitors and attention to local businesses and attractions.

Front

What marketing strategy on social media is most effective for engaging users? Options: Long, text-heavy posts, Infrequent, unpredictable posting, Interactive content like polls and quizzes, Ignoring user comments and feedback

Back

Interactive content like polls and quizzes

Answer explanation

Interactive content like polls and quizzes effectively engages users by encouraging participation and feedback, making them feel involved and valued, unlike long posts or infrequent updates.

Front

How does social media impact guerilla marketing strategies?

Back

It provides a platform for viral content

Answer explanation

Social media enhances guerilla marketing by providing a platform for viral content, allowing campaigns to reach a wider audience quickly and effectively, which is crucial for their success.

Front

What is an effective social media marketing strategy for increasing user engagement? Options: Posting only once a month, Using a variety of content types (videos, images, text), Avoiding any interaction with users, Focusing solely on product features

Back

Using a variety of content types (videos, images, text)

Answer explanation

Using a variety of content types (videos, images, text) keeps the audience engaged and caters to different preferences, making it an effective strategy for increasing user interaction on social media.