Ch 3 Selling and Service

Front

What is the best way to sell a new food product at a bulk discount store?

Back

Taste test.

Front

What increases the likelihood of shoppers buying new food products?

Back

They can taste them, provide recipes, or display serving suggestions.

Front

How do you calculate the sale price of an item with a discount?

Back

Sale Price = Original Price - (Original Price x Discount Rate). For example, a $40 dress with a 25% discount: $40 - ($40 x 0.25) = $30.

Front

What is the purpose of a warranty?

Back

A warranty is a promise to stand behind the product, providing repair and/or maintenance for a specific time.

Front

What should you do if a customer asks for an exception to the warranty policy?

Back

Check with your immediate supervisor or manager.

Front

What is a taste test in marketing?

Back

A taste test is an event where customers sample a product to encourage purchase.

Front

What is an end-of-aisle display?

Back

A marketing strategy where products are placed at the end of aisles to attract customer attention.

Front

What is the significance of providing recipes for new food products?

Back

Providing recipes helps customers envision how to use the product, increasing the likelihood of purchase.

Front

What does a 25% discount mean?

Back

A 25% discount means the customer saves 25 cents for every dollar spent on the product.

Front

What is the role of a supervisor in customer service?

Back

A supervisor can provide guidance and make decisions regarding exceptions to company policies.