Sports and Entertainment Marketing Course Assessment

Front

A growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.

Back

Sports Marketing

Front

This term is used to describe all potential customers who have the desire and ability to purchase a business’s products

Back

market

Front

This is the process of developing, promoting, and distributing products or services to satisfy customers’ needs and wants

Back

Marketing

Front

Involves determining the best way to get products or services to customers

Back

Distribution

Front

Uses advertising and other forms of communication to distribute information about products or services

Back

Promotion

Front

This is the process of establishing and communicating to customers the value of goods and services

Back

Pricing

Front

This is a specific group of consumers an organization selects as the focus of its marketing plan

Back

target market

Front

The NFL generates more than $13 billion in sales each year. This money comes from ticket sales only.

Back

False

Front

Which of the following statements best describes the target market for a Taylor Swift concert? Pre-teen and teenage Caucasian females, Mid-to-late 20’s Caucasian males and females, 50-60 year old Hispanic males & females, 30-45 year old Asian American females

Back

Pre-teen and teenage Caucasian females

Front

The marketing mix, also known as the elements of marketing, consists of

Back

product, price, place, & promotion