Business Management I (3.01) 2019 DAVID

Flashcard
•
Business
•
9th - 12th Grade
•
Hard
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20 questions
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1.
FLASHCARD QUESTION
Front
Many people make the mistake of thinking that customer relationship management refers solely to
Back
technology.
2.
FLASHCARD QUESTION
Front
Which of the following is an example of a customer relationship management initiative: A “frequent-shopper” program, New accounting software, Expansion of the product-development budget, A new bonus system for the sales staff
Back
A “frequent-shopper” program
3.
FLASHCARD QUESTION
Front
In the past, customer relationship management was used mainly as a way to
Back
track customer information.
4.
FLASHCARD QUESTION
Front
Customers tend to look at a business as a whole despite the number of __________ they experience.
Back
touch points
5.
FLASHCARD QUESTION
Front
In the modern business world, a growing number of interactions between businesses and customers are taking place
Back
online.
6.
FLASHCARD QUESTION
Front
Which of the following is no longer a consideration in customers’ buying decisions for many products: Store location, Price, Quality, Customer service?
Back
Price
7.
FLASHCARD QUESTION
Front
Our economy has shifted from a service economy to a(n) __________ economy.
Back
experience
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