Ch. 17 Persuasive Speaking Flashcard

Front

What is the primary purpose of persuasive speaking?

Back

To convince the audience to adopt a particular viewpoint or take a specific action.

Front

What is a persuasive claim?

Back

A statement that asserts a viewpoint or opinion that the speaker aims to convince the audience to accept.

Front

What is qualitative analysis in persuasive speaking?

Back

The process of selecting supporting arguments that will best persuade an audience in an ethical manner.

Front

What is the difference between a fact claim and a policy claim?

Back

A fact claim asserts that something is true or false, while a policy claim advocates for a specific course of action.

Front

What is the causal pattern in organizing persuasive speeches?

Back

A structure that explains the cause-and-effect relationship between events or actions.

Front

What does it mean to weaken an audience's commitment to a belief?

Back

To challenge and reduce the audience's support for a particular viewpoint or belief.

Front

What is the motivated sequence pattern in persuasive speaking?

Back

A five-step organizational pattern that includes attention, need, satisfaction, visualization, and action.

Front

What is latitude of acceptance in persuasive speaking?

Back

The range of ideas that an audience finds acceptable or agreeable.

Front

What is latitude of rejection in persuasive speaking?

Back

The range of ideas that an audience finds unacceptable or disagreeable.

Front

What is the role of supporting arguments in persuasive speeches?

Back

To provide evidence and reasoning that bolster the speaker's claims and persuade the audience.