Chapter 6: "Distribution, Promotion, and Selling" Entre

Front

The routes that products and services take from the time they are produced to the time they are consumed.

Back

channels of distribution

Front

The act of offering an incentive to customers in order to increase sales.

Back

sales promotion

Front

Moves the product directly form the manufacturer to the consumer.

Back

direct distribution

Front

Uses intermediaries that move products between the manufacturer and the consumer

Back

indirect distribution

Front

Purchase decisions based on the desire to have a specific product or service.

Back

emotional buying decisions

Front

The act of establishing a favorable relationship with customers and the general public

Back

public relations

Front

Direct communication between a prospective buyer and a sales representative

Back

personal selling

Front

Purchase decisions based on the logical reasoning of customers

Back

rational buying decisions

Front

A paid form of communication sent out by a business about a product or service

Back

Advertising

Front

Involves the use of visual media to promote, sell, and distribute a product or service to a targeted audience

Back

visual marketing