EVOLVE 4 - Unit 4 - Flashcard 1

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What is a slogan?

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A slogan is a short, memorable phrase used in advertising to convey the essence of a brand or product, often designed to motivate or inspire action.

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What are logos?

Back

Logos are graphic symbols or designs that represent a brand or company, often used on products and marketing materials to create brand recognition.

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What are status symbols?

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Status symbols are material possessions or attributes that signify a person's social status or wealth, such as luxury cars, designer clothing, or large homes.

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What is a sponsor?

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A sponsor is a person or organization that provides financial support to an event, team, or individual in exchange for advertising or promotional opportunities.

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What is merchandising?

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Merchandising is the practice of promoting and selling products, often through branded items like clothing, to enhance brand visibility and consumer engagement.

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How do slogans influence consumer behavior?

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Slogans can influence consumer behavior by creating emotional connections, enhancing brand recall, and motivating consumers to take action, such as making a purchase.

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What role do logos play in branding?

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Logos serve as visual identifiers for brands, helping consumers recognize and differentiate products in a crowded marketplace.

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Why are status symbols important in marketing?

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Status symbols are important in marketing because they appeal to consumers' desires for social recognition and prestige, often driving purchasing decisions.

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What is the relationship between sponsors and advertising?

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Sponsors use advertising to promote their brand through events or teams they support, creating visibility and association with positive experiences.

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What is the purpose of merchandising in business?

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The purpose of merchandising is to increase sales and brand awareness by creating appealing product displays and promotional items that attract consumers.