UNIT 2

Front

a massive interest in a brand or a excessive expectation regarding a future launch, created as a the result of a campaign specifically conceived for the purpose

Back

advertising hype

Front

all the help and information that it provides to customers after they have bought a particular product.

Back

after-sales service (n)

Front

the degree to which people are familiar with or prefer a particular brand

Back

brand awareness (n)

Front

features and ideas that customers connect in their minds with a particular product or brand.

Back

brand image (n)

Front

the habit of always buying products from a particular brand

Back

brand loyalty (n)

Front

the name given to a particular product by the company that makes it

Back

brand name (n)

Front

the process of using an existing brand name for new products or services.

Back

brand stretching (n)

Front

customer who buy various competing products rather than being loyal to a particular brand.

Back

brand-switcher (n)

Front

one of the methods that are used for selling a company's products or services

Back

channel of distribution (n)

Front

one of several parts of which something is made

Back

component