Business of retail - Chapter 3 B

Front

While the season is changing from summer to back to school, a manager asks a sales associate for ideas on a sales strategy that will help clear out the remaining summer merchandise. Which of the following strategies is most likely to help reach this goal?

Back

Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.

Front

What’s the best next step for the sales associate when a customer accidentally runs into a pickle display and breaks bottles?

Back

Check on the shopper to ensure they are unharmed and direct traffic away from the area until it can be cleaned up.

Front

What should a store do with their 4th of July merchandise on the 5th of July?

Back

Mark down the merchandise

Front

Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?

Back

Pull sales reports from before and after the merchandising change and compare the associated sales figures.

Front

______________ is not an example of a suggestive selling technique.

Back

A messy display of tank tops

Front

A shoe store is selling sandals, and a sales associate notices that a nearby department store is running a sale on sandals for the same price. What is the best strategy the associate can use to make sure the shoe store’s sandals sell?

Back

Use approved signage that advertises the sandals as the store’s “Everyday low price.”

Front

__________ is the action of promoting and selling products and services through advertising, space management, and product branding.

Back

Marketing

Front

What would be the proper way to process the sale at the register for Madeline's canned vegetables? Options: Scan any can and update the quantity to 10. Scan 1 can of beans and update the quantity to 8, and 1 can of golden corn, & update the quantity to 2. Scan 1 can of black beans and update the quantity to 2; 1 can of kidney beans and update the quantity to 5; and 1 can of golden corn and update the quantity to 3. Scan the 10 cans individually.

Back

Scan 1 can of black beans and update the quantity to 2; 1 can of kidney beans and update the quantity to 5; and 1 can of golden corn and update the quantity to 3.

Front

Visual merchandising accomplishes which of the following: Organizes merchandise in the stockroom, Promotes products using magazine advertisements, Allows customers to make a connection with products, Creates advertising billboards

Back

Allows customers to make a connection with products

Front

How can the associate best be prepared to answer similar questions about seasonal merchandise?

Back

Follow up with the other associate to find out about the store’s seasonal merchandising plan.