Sponsorship, Product Placement, Endorsement

Front

A written agreement that is enforceable by law

Back

Contract

Front

What must smaller businesses have to compete with larger businesses for a sponsorship opportunity? Options: Publicity, Brand awareness, Budget, Exclusive rights

Back

Budget

Front

What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?

Back

Brand recognition

Front

Which sport does this brand sponsor:

Back

Swimming

Front

Which sport does this brand sponsor: Basketball, Cricket, Tennis, Badminton?

Back

Basketball

Front

Which sport does this brand sponsor: Basketball, Cricket, Golf, Badminton?

Back

Golf

Front

Choose 1 disadvantage of Sponsorship

Back

High cost / expensive

Front

Choose 1 example of Sport Sponsorship: A brand logo printed on a team’s jersey, University sponsorship, Olympic games campaign, Donation

Back

A brand logo printed on a team’s jersey

Front

Social media is expected to be an important part of the development of advertising on mobile devices

Back

True

Front

Young people are more likely to use products endorsed by celebrities they identify with

Back

True