UNDERSTANDING CONSUMER BEHAVIOUR

Front

Which of the following is a social factor that influences consumer buying behavior? family, life-cycle stage, economic situation, personality, occupation

Back

family

Front

________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.

Back

Buzz marketing

Front

________ refers to the unique psychological characteristics that distinguish a person or group.

Back

Personality

Front

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.

Back

motive

Front

What is one way that social class is NOT measured? Options: occupation, education, income, number of children in the family, house type

Back

number of children in the family

Front

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.

Back

reference group

Front

People change the goods and services they buy over time because of the two changing factors of ________.

Back

age and life-cycle stage

Front

A customer's lifestyle can be measured using the AIO dimensions. What does AIO stand for?

Back

Activities, Interests, Opinions

Front

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Back

Personality

Front

A person's tendency to screen out most of the information to which he or she is exposed is called ________.

Back

selective attention