Chapter 3 - Social Media Marketing

Front

How well customers are familiar with a brand and its products and services.

Back

brand awareness

Front

The percentage of those who visit one page of a website before exiting that website.

Back

bounce rate

Front

How well your customers support your product or brand.

Back

customer advocacy

Front

A catalog of current and potential customers' email addresses.

Back

email database

Front

Digital marketing strategy of communicating with prospects and customers via electronic mail services.

Back

email marketing

Front

Communication between a brand and an audience member (like, comment, retweet, etc.)

Back

interactions

Front

Analytics metric that refers to the number of users who have come across particular content on social platforms.

Back

reach

Front

Focusing on individuals that have bounced from your site.

Back

retargeting

Front

Ability to keep current customers.

Back

retention

Front

Income a business makes from its products or services offered.

Back

revenue