How well customers are familiar with a brand and its products and services.
Chapter 3 - Social Media Marketing

Flashcard
•
Business
•
9th - 12th Grade
•
Hard
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22 questions
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1.
FLASHCARD QUESTION
Front
Back
brand awareness
2.
FLASHCARD QUESTION
Front
The percentage of those who visit one page of a website before exiting that website.
Back
bounce rate
3.
FLASHCARD QUESTION
Front
How well your customers support your product or brand.
Back
customer advocacy
4.
FLASHCARD QUESTION
Front
A catalog of current and potential customers' email addresses.
Back
email database
5.
FLASHCARD QUESTION
Front
Digital marketing strategy of communicating with prospects and customers via electronic mail services.
Back
email marketing
6.
FLASHCARD QUESTION
Front
Communication between a brand and an audience member (like, comment, retweet, etc.)
Back
interactions
7.
FLASHCARD QUESTION
Front
Analytics metric that refers to the number of users who have come across particular content on social platforms.
Back
reach
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