Chapter 3 - Social Media Marketing

Chapter 3 - Social Media Marketing

Assessment

Flashcard

Business

9th - 12th Grade

Hard

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22 questions

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1.

FLASHCARD QUESTION

Front

How well customers are familiar with a brand and its products and services.

Back

brand awareness

2.

FLASHCARD QUESTION

Front

The percentage of those who visit one page of a website before exiting that website.

Back

bounce rate

3.

FLASHCARD QUESTION

Front

How well your customers support your product or brand.

Back

customer advocacy

4.

FLASHCARD QUESTION

Front

A catalog of current and potential customers' email addresses.

Back

email database

5.

FLASHCARD QUESTION

Front

Digital marketing strategy of communicating with prospects and customers via electronic mail services.

Back

email marketing

6.

FLASHCARD QUESTION

Front

Communication between a brand and an audience member (like, comment, retweet, etc.)

Back

interactions

7.

FLASHCARD QUESTION

Front

Analytics metric that refers to the number of users who have come across particular content on social platforms.

Back

reach

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