Principles of Marketing: Chapter 8 Test Review

Front

Every business can complete all of its activities using the Internet.

Back

False

Front

Companies that complete most of their business activities by means other than the Internet are called dot.com businesses.

Back

False

Front

The simplest form of interaction on the Internet is the use of e-mail.

Back

True

Front

Companies with integrated use of the Internet have to be click-only businesses.

Back

False

Front

Businesses have learned that it is much more difficult to predict demand for products when product information is available worldwide on the Web.

Back

True

Front

The use of the Internet for order processing reduces the number of errors since the accuracy of the order can be more easily checked.

Back

True

Front

One of the greatest concerns of customers is the security of the information they provide when placing an order.

Back

True

Front

Customers who purchase products from a click-only business have no way to return defective or unwanted merchandise.

Back

False

Front

A banner is an online advertisement that appears vertically on the margins of a Web page.

Back

False

Front

Almost all of the features identified by customers as helping their online shopping experience involve communication between the business and the customer.

Back

True