L2 ICT U1 Online Advertising Flashcard

Front

What is the primary purpose of online advertising?

Back

To promote a business' products and services

Front

Which method of online advertising is based on paying only when someone clicks on the link?

Back

Pay-per-click

Front

What is a common way to attract traffic to a website through search engines?

Back

Search engine optimization

Front

What type of adverts are often animated and appear on the top or sides of a webpage?

Back

Banner & popup adverts

Front

How do spam emails differ from targeted email marketing?

Back

Spam emails are sent in bulk without targeting specific interests.

Front

What is the affiliate model in online advertising?

Back

A website displays an advert for another company and gets paid for driving traffic

Front

What is search engine optimization?

Back

The process of applying techniques to improve a website's visibility in search results

Front

What are keywords in the context of online advertising?

Back

Words or phrases that describe a website, used by search engines

Front

What is the main disadvantage of banner and popup adverts?

Back

They are often brightly colored and animated, which can be distracting

Front

Which online advertising method involves sending adverts to potential customers via email?

Back

Email marketing