Sponsorship in Sports Marketing Flashcard

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What is sponsorship in the context of sports marketing?

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A form of marketing where companies align their name, brand, or logo with sports/entertainment properties or events to achieve future profit.

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What is Title Sponsorship?

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When a brand has its name directly associated with the title of an event, making it an integral part of the event's official name.

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What is an Official Sponsorship?

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A sponsorship agreement where a brand is designated as the "official" partner within a specific product or service category for an event.

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What is Sponsorship Inventory?

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The specific assets an event or property has available for sale

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What is a Rate Card?

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A printed list of sponsorship fees

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What is influencer marketing?

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A form of social media marketing involving experts.

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What does NIL stand for?

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Name, Image, and Likeness

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What does parity refer to in sports marketing?

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The state of being equal in talent, resources, and opportunities

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How does a personal brand impact an individual in sports and entertainment?

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By impacting marketability based on marketing campaign needs

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What is the primary benefit of endorsement for a business?

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Promotion and support of a company product or service