Scheerhorn - The Influence of Advertising

Front

_____________ would be an example of
an unethical action

Back

an out-of-context quote

Front

The most useful information in an advertisement would be: The celebrity who uses the product, The cost of the product, The negative option, The music

Back

The cost of the product

Front

A commercial that is 30 minutes or longer is commonly called:

Back

An infomercial

Front

Digital music and streaming services are commonly sold using...

Back

a negative option

Front

Advertisements using a well-known person are examples of
the ______ advertising technique.

Back

hero endorsement

Front

Buyers of a product in a commercial are usually_____________.

Back

paid actors who are told what to say.

Front

Credit repair service ads may be misleading because...

Back

they make promises to
consumers who are in credit trouble.

Front

This type of ad gives consumers incomplete information.

Back

unfinished comparison

Front

When an advertising special says "out-of-stock" the seller is trying to create a creates a false sense of urgency, also called _______.

Back

scarcity

Front

What steps should someone take before buying a new product that just came out? Options: Contact local or state consumer agencies to determine if there are complaints against the company., Talk to others who have purchased this item or similar products., Conduct research to gather additional information., ALL OF THE ABOVE

Back

ALL OF THE ABOVE