Graphic Design Concepts

Front

_______ is the art of visual communication through the use of images, words, and ideas to give information to the viewers.

Back

Graphic design

Front

______: Concept + Form are ingredients that a designer uses to produce a composition that communicates meaning.

Back

The Practice:

Front

A comprehensive idea or generalization that brings diverse elements into a clear relationship.

Back

Concept

Front

The organization of elements in a composition arranged according to principles that will support the communication of the concept.

Back

Form

Front

The expression, essential meaning, significance, or aesthetic value derived from the relationship between the concept and the form.

Back

Content

Front

Basic assumptions that guide the design practice.

Back

The Principles

Front

The imaginary plane represented by the physical surface of a two-dimensional image.

Back

Picture Plane

Front

The outermost limits of the picture plane.

Back

Frame

Front

The shape of a form that serves as a subject in a composition.

Back

Figure (positive space)

Front

The space surrounding a positive shape or form.

Back

Ground (negative space)