Marketing Concepts and Strategies

Front

What are the 4-P's of Marketing?

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Product, Price, Place, Promotion

Front

Promotional mix that is a form of promotion where a business communicates directly with their customers not in person.

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Direct Marketing

Front

An example of a sales promotion is

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A contest

Front

What pricing term is used to refer to the number of impressions an ad makes?

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CPM (Cost per Thousand)

Front

Marketing function most involved with determining whether a business should improve or update a product or service?

Back

product service management

Front

Which marketing function deals with establishing goals, objectives, processes and procedures? Options: Market Planning, Selling, Channel Management, Promotion

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Market Planning

Front

The ultimate purpose of a company’s marketing strategy is to:

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Achieve its goals

Front

A route or plan of action designed to achieve certain goals and objectives is called a:

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Strategy

Front

Something that has an observable and measurable end result to be achieved within a certain time frame, is called a

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Goal

Front

What is a good example of the "place" component of marketing mix?

Back

Selecting Value added resellers