Rhetorical Appeals Review

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What is Ethos?

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Ethos is a rhetorical appeal that focuses on the credibility and ethical character of the speaker or source. It aims to convince the audience of the trustworthiness of the argument.

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What is Pathos?

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Pathos is a rhetorical appeal that seeks to evoke emotions in the audience. It aims to persuade by appealing to feelings such as pity, fear, or joy.

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What is Logos?

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Logos is a rhetorical appeal that uses logic and reason to persuade the audience. It relies on facts, statistics, and logical arguments.

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Identify the rhetorical appeal: 'As a doctor, I recommend this treatment.'

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Ethos - ethical appeal.

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Identify the rhetorical appeal: 'This product will make you feel happier.'

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Pathos - emotional appeal.

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Identify the rhetorical appeal: 'Studies show that 90% of users are satisfied.'

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Logos - logical appeal.

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What is the primary purpose of using Ethos in an argument?

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To establish credibility and trust with the audience.

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What is the primary purpose of using Pathos in an argument?

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To connect with the audience emotionally and influence their feelings.

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What is the primary purpose of using Logos in an argument?

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To provide logical reasoning and evidence to support the argument.

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Example of Ethos in advertising: 'Recommended by leading experts.'

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This statement uses Ethos to build trust and credibility.