Athlete's Warehouse Case Study

Front

Who were the founders of Athlete's Warehouse?

Back

Colin and Ed Power.

Front

What was Colin Power's profession before starting Athlete's Warehouse?

Back

He was a Physical Education teacher.

Front

In which year did Colin and Ed open their first store, Athlete's Warehouse?

Back

August 1984.

Front

What was the size of the Athlete's Warehouse store in Comer Brook?

Back

300 square feet.

Front

What was the main product focus of Athlete's Warehouse?

Back

Quality athletic footwear and athletic clothing.

Front

What was the target market age range for Athlete's Warehouse?

Back

People between the ages of 13 and 34.

Front

What was the estimated investment needed to open Athlete's Warehouse?

Back

$10,000 for renovations and display racks, and about $20,000 for inventory.

Front

What was the average gross margin expected for Athlete's Warehouse?

Back

50 percent.

Front

What were the two possible locations considered for the new store?

Back

A 2,000 square foot space in the Great Eastern Oil building downtown and an 800 square foot space in the Exploits Valley Mall.

Front

What was the estimated first-year sales projection for the downtown location?

Back

Between $100,000 and $125,000.