Marketing final review

Front

_____________ is the process of planning, pricing, promotion, selling, and distributing goods or services to create exchanges that satisfy customers.

Back

Marketing

Front

_______________ are tangible items that have monetary value.

Back

Goods

Front

________________ refers to a company ceasing operations following its inability to make a profit.

Back

Business failure

Front

_______________refer to statistics that describe a population in terms of personal characteristic such as age, gender, income, marital status, ethnic background, education, and occupation.

Back

Demographics

Front

8.________________refers to segmentation of the market based on where people live.

Back

Geographics

Front

Primary data are data obtained for the first time.

Back

True

Front

_____________ is the process of selling over the telephone.

Back

Telemarketing

Front

True or False: Price is not one of the 4 p's of marketing

Back

False

Front

Deciding how much to charge for goods and services in order to maximize profits is ____________.

Back

Pricing

Front

The 4 P's of marketing are product, price, promotion, and place.

Back

True