PBAM Unit 7 Review

Front

What type of research consists of data that already exists (you can look up data online - it's already there)?

Back

Secondary Data

Front

What market segment identifies where the target market lives?

Back

Geographic

Front

Fill in the 4 P: An iphone comes in ten different colors _______

Back

Product

Front

An iphone is sold at Apple stores, Verizon stores, Walmart and Online. This 4 P is_________

Back

Place

Front

Iphone has an offer during the holidays of buy one, get one free. This is an example of the 4P________

Back

Promotion

Front

An iPhone costs $899. This is an example of 4P__________

Back

Price

Front

Family members and friends can have a strong influence on consumer's purchase choices

Back

True

Front

A description such as single, age 20-34, earning $60,000 a year is an example of a psychographic variable.

Back

False

Front

When gathering opinions about consumer decisions, what type of research tool could be utilized online, by telephone, or face-to-face?

Back

Survey

Front

Which research method involves observing consumer behavior in a natural setting without interaction?

Back

Observation