The Promotional Mix in Sports & Entertainment

Front

This is any communication a business or organization uses to inform, persuade, or remind customers about its products.

Back

Promotion

Front

This is the COMBINATION of advertising, personal selling, sales promotion, and public relations that is used to communicate the business’s message.

Back

Promotional Mix

Front

Advertising is a recent phenomenon and has no historical roots.

Back

False

Front

Advertising has been around since ancient times.

Back

True

Front

Hundreds of years ago these individuals might stand at a busy street corner and shout about the products or services available from their sponsors.

Back

town crier

Front

Joannes Guttenberg invented this around 1440 which moved society toward mass communication, increased literacy, and the creation of printed advertising.

Back

movable type

Front

This is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor.

Back

Advertising

Front

This type of promotion requires contact between a representative of the business and a potential customer.

Back

Personal Selling

Front

This person is the legal representative of an athlete or celebrity – they are salespeople!

Back

Agents

Front

These are activities that are designed to create a positive feeling toward the team, athlete, or celebrity.

Back

Public Relations