DMS301m - Final Exam

Front

What can strong brands do?

Back

Charge higher prices, Enjoy greater loyalty, Experience higher profitability

Front

Which of the following is TRUE about Mixed Reality: Mixed reality let users see the real world, Mixed reality includes virtual reality and real world, Mixed reality is different from augmented virtuality, None of the above, All of the above

Back

All of the above

Front

Which of the following statements is NOT true regarding the recommendations for desktop manufacturing?
Make the physical versions into digital ones,
Let consumers customise your design,
Cut out the middleman,
More planning is needed for 3D printing

Back

More planning is needed for 3D printing

Front

Which of the following statements is TRUE about the concept of co-creation? To successfully employ co-creation, firms need to enhance some controls and be more secretive about their product development activities, Customers usually care about your products and have incentive to spend their valuable time giving you their ideas, Most successful co-creation efforts reward successful co-creators just financially, Contributions made by customers assist a firm in the design and development of a new product offering

Back

Contributions made by customers assist a firm in the design and development of a new product offering

Front

What is mobile optimization?

Back

It is the process of adjusting website content to ensure that visitors from mobile devices have an experience customised to their devices.

Front

When people enter the geofence location during the set timeframe, they will then become a part of an

Back

True

Front

What are the common pricing strategies?

Back

Cost-plus pricing, competitor - based pricing and value - based pricing.

Front

Which of the following is a significant benefit of leveraging location-based mobile marketing strategies? The ability to deliver highly customized messages to consumers, aiding them in discovering relevant products and services in their immediate vicinity., The assumption that consumer privacy concerns are negligible and marketing activities can utilize customer-based information to provide them the best options of information., The mandatory consent protocols that enable businesses to collect extensive consumer data effortlessly and utilize them to optimize messages to reach right target groups, The presumption that modern location services always provide precise and error-free location data, which indicate exactly where customers can be approached.

Back

The ability to deliver highly customized messages to consumers, aiding them in discovering relevant products and services in their immediate vicinity.

Front

How can businesses target consumers using location-based marketing?

Back

Delivering ads on mobile apps

Front

Which of the following product categories has achieved the greatest degree of digital dominance? Consumer Products, Information Products, Industrial Products, Pharmaceutical Products

Back

Information Products