
Marketing Management

Flashcard
•
Business
•
University
•
Hard
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60 questions
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1.
FLASHCARD QUESTION
Front
In the transaction where Sunita requests her friend Suman to sell one of her paintings to Rama’s mother, who is the marketer?
Back
Sunita
2.
FLASHCARD QUESTION
Front
Needs of _________ are being focused in Marketing.
Back
Customer
3.
FLASHCARD QUESTION
Front
Which concept of marketing emphasizes availability and affordability of the product?
Back
production
4.
FLASHCARD QUESTION
Front
This marketing concept focuses on persuading and convincing customers to buy the Products-
Back
selling
5.
FLASHCARD QUESTION
Front
______ refers to classifying the product into different groups with same characteristics.
Back
grading
6.
FLASHCARD QUESTION
Front
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
Back
packaging
7.
FLASHCARD QUESTION
Front
Which among the following is not an element of marketing mix – Product, Price, Place, Advertising?
Back
Advertising
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