Marketing and Pricing Strategies Flashcard

Front

Aling Milagros must be present when she avails the salon package, otherwise, the service won't happen. Which among the four characteristics of service is described in this scenario?

Back

Inseparability

Front

Although PJ and JP salon are managed by one owner there are still differences in terms of their service output. Identify which among the characteristics of service is described in this scenario.

Back

Variability

Front

What advertising objective does 'Brand D vs Brand E' represent?

Back

Comparative

Front

Jollibee C1, Mix and Match, Family Pan are examples of this pricing strategy.

Back

Bundle Pricing

Front

They are responsible for breaking the bulk of goods for sale.

Back

Retailers

Front

In a situation where a company launches a new product, it is not necessary to evaluate the performance of its marketing campaign right after the launch.

Back

FALSE

Front

Companies must develop strategic and marketing plans before understanding the company's environment.

Back

FALSE

Front

When a company manages multiple products, it should prioritize the product with the lowest sales to boost its performance.

Back

FALSE

Front

If a company develops a strong strategic plan but fails to execute it properly, the plan becomes ineffective.

Back

FALSE

Front

In implementing a new strategic plan for expanding to a new market, a company should expect a 100 percent success rate in the first year.

Back

FALSE