Marketing and Pricing Strategies Flashcard

Marketing and Pricing Strategies Flashcard

Assessment

Flashcard

Business

12th Grade

Hard

Created by

Wayground Content

FREE Resource

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25 questions

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1.

FLASHCARD QUESTION

Front

Aling Milagros must be present when she avails the salon package, otherwise, the service won't happen. Which among the four characteristics of service is described in this scenario?

Back

Inseparability

2.

FLASHCARD QUESTION

Front

Although PJ and JP salon are managed by one owner there are still differences in terms of their service output. Identify which among the characteristics of service is described in this scenario.

Back

Variability

3.

FLASHCARD QUESTION

Front

What advertising objective does 'Brand D vs Brand E' represent?

Back

Comparative

4.

FLASHCARD QUESTION

Front

Jollibee C1, Mix and Match, Family Pan are examples of this pricing strategy.

Back

Bundle Pricing

5.

FLASHCARD QUESTION

Front

They are responsible for breaking the bulk of goods for sale.

Back

Retailers

6.

FLASHCARD QUESTION

Front

In a situation where a company launches a new product, it is not necessary to evaluate the performance of its marketing campaign right after the launch.

Back

FALSE

7.

FLASHCARD QUESTION

Front

Companies must develop strategic and marketing plans before understanding the company's environment.

Back

FALSE

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