Chapter 12 Marketing Selling Overview

Front

What is non-verbal communication?

Back

Body Language

Front

Direct contact between a salesperson and a customer.

Back

personal selling

Front

Phone solicitation to make a sale.

Back

telemarketing

Front

A system that involves finding customers and keeping them satisfied.

Back

CRM

Front

Sales exchanges between two or more companies.

Back

organizational selling

Front

Four Concepts of Sales Management: Company policies, Training, Compensation & Sales, Legal & ethical issues

Back

Company policies, Training, Compensation & Sales, Legal & ethical issues

Front

Sales representatives will make a _______________ when they visit a customer without an appointment.

Back

cold call

Front

Richard promised his customer delivery of a new flat-screen television in one week, just in time for the Super Bowl, even though it would actually take two weeks to arrive. This sales tactic was ethically wrong and _______________.

Back

illegal

Front

Companies can solidify their relationships with customers by using _______________ as a quick and efficient method of communication.

Back

e-mail

Front

Selecting the space will require ____________________ decision-making.

Back

extensive