Commercial Art Careers and Standards

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Commercial art careers include advertising design, art direction, and cartooning.

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Careers in commercial art.

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Research ideas using websites, print media, and retail locations.

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Methods for idea research.

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Cartooning is a specialized area in commercial art.

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Focus on cartooning.

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Commercial art includes various career opportunities.

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Overview of commercial art careers.

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Upper and lower case in typography

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Refers to the two types of letters in a typeface: capital letters (upper case) and small letters (lower case).

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Readability in typography

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The ease with which text can be read and understood.

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Standard 5 focuses on understanding proper color techniques.

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Students will be able to understand proper color techniques.

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Objective 1 covers different color theories.

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1. Light – RGB 2. Pigment – RYB 3. Print – CMYK

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Objective 2 is about color organization and color modes.

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1. Primary colors 2. Secondary colors 3. Intermediate/tertiary colors 4. Neutrals 5. Warm and cool colors

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Texture

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An element of design that refers to the surface quality or feel of an object.