Marketing Basics Worksheet

Front

Which common research method is BEST used for gathering demographic and quantitative data? Options: surveys, focus groups, research companies, web analytics

Back

surveys

Front

Which common research method is best for getting a more in depth look at consumers' thoughts and ideas about a product or service? Options: focus groups, surveys, research companies, web analytics

Back

focus groups

Front

Are target markets identified groups of consumers who are most likely to purchase your product or service?

Back

True

Front

What are the Four P's of Marketing?

Back

Product, Price, Place, Promotion

Front

Marketing is the process of communicating a company's value to the customer. True or False?

Back

True

Front

True or False: Marketing and Advertising are the same thing.

Back

False

Front

What is a Call to Action?

Back

a statement that encourages the audience to respond

Front

Are Focus Groups considered Qualitative Research or Quantitative Research?

Back

Qualitative Research

Front

The best part of GoPro's social media content strategy is that most of the content

Back

was generated by users (fans/customers)

Front

A good habit to get into is to post 75% promotional content and 25% non promotional content on social media.

Back

False