Sports and Entertainment Marketing Final Spring 2025

Front

What is the primary goal of marketing in sports and entertainment?

Back

Satisfy consumer needs and wants

Front

Which of the following is NOT a component of the marketing mix? A) Product, B) Price, C) Promotion, D) Profit

Back

Profit

Front

Market segmentation involves: Dividing a market into distinct groups of buyers

Back

Dividing a market into distinct groups of buyers.

Front

An example of a demographic segmentation variable is:

Back

Age

Front

The “event triangle” includes: Sponsor, Event, Spectator

Back

Sponsor, Event, Spectator

Front

Branding is best defined as:

Back

Creating a unique name and image for a product

Front

Brand equity refers to:

Back

The value a brand adds to a product

Front

Licensing in sports marketing allows: Companies to use team logos on products

Back

Companies to use team logos on products

Front

A licensor is:

Back

The entity that grants permission to use its brand

Front

An endorsement is:

Back

A celebrity’s public support of a product