Review Sports and Entertainment Mktg Fall '21Final Exam (m)

Front

The marketing mix consists of which four strategies: product, price, place, profit, product, price, place, promotion, price, place, promotion, profit, product, place, price, profit?

Back

product, price, place, promotion

Front

Using sports or entertainment to market products:

Back

Sports & Entertainment Marketing

Front

This involves a single marketing strategy to reach all customers.

Back

Mass marketing

Front

_______ involves narrowing down and defining who your product serves.

Back

Market segmentation

Front

Age, gender, ethnicity, and income are included in which segment? (Options: Geographic, Demographic, Psychographic, Behavioristic)

Back

Demographic

Front

A person's physical location, climate, and region fall under which segment? Options: Demographic, Geographic, Psychographic, Behavioral

Back

Geographic

Front

Which segmentation factor is concerned with a person's personality, motives, and lifestyle? Options: Demographic, Geographic, Psychographic, Behavioristic

Back

Psychographic

Front

How a person uses a particular product is what type of segmentation?

Back

Behavioral

Front

Money left after paying for necessities, bills, and living expenses is:

Back

Discretionary income

Front

Whether a person is a light, heavy, or nonuser of a product is a factor considered in the __________ segmentation.

Back

Behavioral