

Review Sports and Entertainment Mktg Fall '21Final Exam (m)
Flashcard
•
Other
•
9th - 12th Grade
•
Practice Problem
•
Hard
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25 questions
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1.
FLASHCARD QUESTION
Front
The marketing mix consists of which four strategies: product, price, place, profit, product, price, place, promotion, price, place, promotion, profit, product, place, price, profit?
Back
product, price, place, promotion
2.
FLASHCARD QUESTION
Front
Using sports or entertainment to market products:
Back
Sports & Entertainment Marketing
3.
FLASHCARD QUESTION
Front
This involves a single marketing strategy to reach all customers.
Back
Mass marketing
4.
FLASHCARD QUESTION
Front
_______ involves narrowing down and defining who your product serves.
Back
Market segmentation
5.
FLASHCARD QUESTION
Front
Age, gender, ethnicity, and income are included in which segment? (Options: Geographic, Demographic, Psychographic, Behavioristic)
Back
Demographic
6.
FLASHCARD QUESTION
Front
A person's physical location, climate, and region fall under which segment? Options: Demographic, Geographic, Psychographic, Behavioral
Back
Geographic
7.
FLASHCARD QUESTION
Front
Which segmentation factor is concerned with a person's personality, motives, and lifestyle? Options: Demographic, Geographic, Psychographic, Behavioristic
Back
Psychographic
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