Elements Of Poster Design

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German Expressionism

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German Expressionism was an art style where artists showed strong, often sad, feelings by using weird shapes, sharp lines, and dark colours in their posters, drawings, and movies, making things look twisted and unrealistic to show the emotions inside instead of the real world outside.

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What is a poster?

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a large sheet that is placed either on a public space to promote or sale something, raise awareness, information dissemination or on a wall as decoration

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Visual Hierarchy

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In design, elements such as text and images are sized and positioned to guide the viewer's attention in a specific order, from the most important (often the main image or title) to secondary information (tagline, credits).

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Typography

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the art and technique of arranging text to make it legible, readable, and visually appealing

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Aesthetic appeal

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the quality of being pleasing or attractive to the senses, especially sight

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The layout of a poster

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the spatial arrangement and organisation of all its visual elements—text, images, and white space—designed to effectively communicate a message and guide the viewer's eye in a logical, engaging flow

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design principles

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guidelines for how to arrange elements in a composition to make it visually pleasing, organised, and functional. They include concepts like balance, alignment, contrast, repetition, and unity, and are used by designers to create effective and cohesive visual work.  

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Silhouette

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the image of a person, animal, object or scene represented as a solid shape of a single colour, usually black,

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Margin

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the blank space or border around the edges of the printed design

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Portrait format

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a vertical layout where the height of an image, page, or screen is greater than its width