Environmental Scan Throwback Thursday

Environmental Scan Match Factor Worksheet

Directions

•  Directions:   For each type of information given, classify it under one of the six main categories of information included in an environmental scan:

• Demographics

• Society & Culture

• The Ecnomony

• Competition

• Government

• Technology

Multiple Choice

Coca-Cola takes notes on Pepsi’s new marketing campaign.

• demographics

• society & culture

• the economy

• government

• competition

Multiple Choice

The current stage of the business cycle is prosperity.

• demographics

• society/culture

• the economy

• government

Multiple Choice

A new minimum-wage law has taken effect.

• Government

• Economy

• Competition

• Society/Culture

• Demographics

Multiple Choice

Inflation is at an all-time low.

• Economy

• Government

• Demographics

• Society/Culture

• Technology

Multiple Choice

Interest rates have risen 0.03 percent in the last year.

• Government

• Demographics

• The economy

• Competition

• Society & Culture

Multiple Choice

There are more working moms than ever before.

• Socieyt/Culture

• Demographics

• The Ecnonmy

• Technology

• Government

Multiple Choice

Advances have been made to make computer processing even faster.

• Government

• The Economy

• Technology

• Demographics

• Society/Culture

Multiple Choice

The average age of the population is older than it was 10 years ago. __

• Society/Culture

• Economy

• Technology

• Demographics

• Government

Multiple Choice

The sizes of certain minority groups are growing steadily

• Society/Culture

• Demographics

• Government

• Technology

• The Economy

Multiple Choice

Customers are busy and want to save as much time as they can.

• Society/Culture

• Demographics

• The Economy

• Government

• Technology

Multiple Choice

The state in which your business operates has recently enacted a regulation that prohibits indoor smoking.

• Society/Culture

• Technology

• Government

• Demographics

• The Economy

Multiple Choice

Customers are concerned with buying healthy products that are lower in preservatives.

• Government

• Society/Culture

• Demographics

• Technology

• The Economy

Multiple Choice

There is an election taking place next week in the country your business is thinking about

expanding to.

• Technology

• Society/Culture

• Demographics

• The Economy

• Government