SEM1 1.06 Product/Service Mgmt - Branding

SEM1 1.06 Product/Service Mgmt - Branding

Explain the nature of sport/event brand/branding 

Multiple Select

What is the purpose of branding? Choose all that apply.

• Differentiate the product

• Attract and retain customer loyalty

• Encourage customers to pay a higher price

• Distinguish products from competitors

• Allow transfer of brand loyalty to new products

Open Ended

How much time do you think it takes to establish a brand? Is it a difficult process?

Poll

Do you recognize these athletic wear brands?

Open Ended

What are some sports brands that you associate with high quality?

Open Ended

Can you think of some other examples where brands were affected by scandals?

Open Ended

Are there any sports/entertainment brands that you use that you would not be willing to accept a substitute for?