The Publicity Crew

The Publicity Crew

October 19-23

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The publicity crew is responsible for organizing and advertising campaign and publicizing the show. The advertising campaign should begin as soon as the cast is announced. A short article announcing the play should be the first story released to the school newspaper and the local newspaper. Include the playwright's name and the publishing company, a brief synopsis of the plot, and the names of the directors, cast and crews.

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After rehearsals begin, prepare several publicity photos and stories. Show members of the cast in rehearsal or crew members working on interesting parts of the show. Every picture should look like fun and make all who see it want to be part of the audience. Photographs made at those sessions can be used as part of a lobby display as well as for opening night photographs.

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Schoolwide adverting is extremely important. Consider placing posters in the halls, classrooms, and cafeteria.

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The week tickets go on sale, try using short announcements or reminders on the school intercom and in the school bulleting. These reminders seem to help increase ticket sales. If your school has the equipment to broadcast into the classrooms via in-house television, consider producing several television sports to advertise the play.