 UNIT 2: Prepare Digital Marketing Strategy - Part 2 - Benefits

 UNIT 2: Prepare Digital Marketing Strategy

Lesson Objectives

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Explain the benefits of digital marketing

Multiple Select

Digital Marketing can bring about huge __________ to an organisation today.

(8 points on benefits)

• benefits

• liability

Multiple Select

1. Global Reach.

Billions of consumers world-wide have easy access to the internet.

By channelling a corporation’s marketing efforts online, a ____________ can be reached.

• global audience

• local audience

Multiple Select

2. Lower Cost

In the past, marketing efforts were localised,

Digital marketing allows companies to reduce their cost in the marketing efforts as they can ______________ their efforts on a global basis.

• consolidate

• decentralise

Multiple Select

3. Trackable

When audience click and interact with online advertisements, companies __________________ the effectiveness of marketing campaign.

• can track the effectiveness

• cannot track the effectiveness

4. Measurable

With tracking ability, measures can be put in place to gauge the success of each marketing campaign.

A campaign’s reach, engagement and conversion is easily obtained and allows digital markets to better judge the campaign’s success.

5. Personalisation

Content can be personalised to the different types of audience

Companies will segment their target markets

craft out personalised content and promotions for each segment with ease

Multiple Select

6. Build Customer Loyalty

Firms can build customer loyalty by crafting different promotions and rewards based on the customers’ habits.

Customers will be more inclined to buy the right product at the right time at the right price, suited to their ____________

• right needs

• wrong needs

Multiple Select

7. Social Currency

The extent a company’s information is being __________ by consumers as part of their everyday social lives

• shared

• concealed

Multiple Select

8. Improved Conversion Rates

(more than one answer)

• Digital Marketing allows for easy “call to action” for their customers.

• Directly link the marketing campaign with an immediate call to action button

• marketers can greatly decrease the chances of customer conversions

• marketers can greatly increase the chances of customer conversions