Business Unit 4 Global Business

Business Unit 4 Global Business

Prepared by G Duraimurugan

Globalisation

• Growing Economics

• International Trade and Business Growth

• Factors contributing to increased Globalization

• Protectionism

• Trading Blogs

Global Markets and Business Expansion

• Conditions that prompt trade

• Assessment of a country as a prodcution location

• Assessment of a country as a market

• Reasons for Global Mergers, Takeovers or Joint ventures

• Global Expansion and uncertainty

Global Marketing

• Marketing

• Niche Markets

• Cultural / Social factors

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Global industries and Companies

• The impact of MNCs

• International Business Ethics

• Controlling MNCs