S3 BM Marketing Mix (Product)

Word Cloud

Submit words related to 'Market Resarch'.

Fill in the Blanks

Identify the type of organisation that has a primarily social or environmental aim:

Dropdown

On the surface, you might easily mistake a social enterprise for a ​

Select answer

sector business. They operate very much like a ​

Select answer

sector business except that all ​

Select answer

that is made by a social ​

Select answer

is invested into good causes.

Poll

How confident do you feel about the next assessment?

• Not confident

• Fairly confident

• Confident

• Very Confident

S3 BM Marketing Mix

Product

Multiple Choice

What are the 4Ps of marketing?

• Land, labour, capital,enterprise

• Product, price, place, promotion

• Primary, secondary, tertiary

• Private, public, third

Multiple Choice

Which 'P' is this?

How the customers are made aware of their products and services.

• product

• price

• place

• promotion

Multiple Choice

Which 'P' is this?

The amount a customer is willing to pay for a good/service.

• product

• price

• place

• promotion

Multiple Choice

Which 'P' is this?

A good or a service that is sold to customers or other businesses.

• product

• price

• place

• promotion

Multiple Choice

Which 'P' is this?

Where the business is located and where it decides to sell its products/services.

• product

• price

• place

• promotion

Open Ended

Exam Style Question

Identify the “4Ps” of marketing. (4 marks)

Identify the “4Ps” of marketing.

(4 marks)

Product

Price

Place

Promotion

Dropdown

The Product is the actual ​

Select answer

that a consumer purchases, including the ​

Select answer

, image, guarantee and after-sales service.​

​

Consumers want to purchase goods that meet their ​

Select answer

and wants to provide them with the desired satisfaction. ​

​

We have expectations related to the ​

Select answer

of the product which add to our feeling of satisfaction or dissatisfaction.

Multiple Select

Choose all the correct features of 'product':

• the actual item sold

• it can be sold on the internet

• can include packaging

• can include branding

• the price it is sold for

Open Ended

Exam Style Question

Describe what is meant by ‘product’. (2 marks)

Describe what is meant by


‘product’. (2 marks) 

• The Product is the actual item that a consumer purchases, including the packaging, image, guarantee and after-sales service.​

• Consumers want to purchase goods that meet their needs and wants to provide them with the desired satisfaction. ​

• We have expectations related to the quality of the product which add to our feeling of satisfaction or dissatisfaction.

Fill in the Blanks

What is the missing word?

“Branding is the process of creating a ?? name or image in the mind of the customer.”

Open Ended

Exam Style Question

Outline what is meant by ‘branding’. (2 marks)

Outline what is meant by

‘branding’. (2 marks)

• A business will brand its products so that those products have a strong identity. 

  ​

• Branding uses and promotes logos, slogans and unique design. 

Multiple Select

Choose all the advantages of branding:

• increase customer loyalty

• more recognisable, good image

• high advertising costs

• can charge more

Multiple Select

Choose all the disadvantages of branding:

• can only be used in the private sector

• difficult to recognise a brand

• high advertising costs

• one mistake will tarnish whole brand

Open Ended

Exam Style Question

Explain the advantages and disadvantages of branding to an organisation. (3 marks)

Explain the advantages and disadvantages

of branding to an organisation. (3 marks)

• There is increased customer loyalty – this means that customers will keep on buying that brand, increasing sales for the firm.​

• You can charge a higher price – this is because customers are more willing to pay more for the product as it has been marketed as premium/quality product.​

• However, there are high marketing costs – this is because to ensure customers are aware the brand exists they have to pay for things like advertising campaigns which can be expensive.​

Draw

Write/type/draw everything you learned in this lesson!