Ethos, Pathos, Logos

Ethos, Pathos, Logos

three tools of rhetoric

Open Ended

What do you associate "ethos" with?

Open Ended

When you think of "logos", what comes to mind?

Open Ended

What does pathos mean to you?

Fill in the Blank

Persuasive arguments that speak to readers’ common sense and _______.

Multiple Select

Which ones are examples of LOGICAL appeal?

• statistics

• definitions

• explanations

• cause and effect

• facts

Open Ended

How is the cheerios video an example of logos?

Multiple Choice

What type of media is shown for the Mac vs. PC video? (previous slide)

• Visual media

• text-only ads

• auditory media

THINK about all the ways this advertisement is an ethos example.

Open Ended

Explain how the McDonald's advertisement an ethos example. Name at least two ways.

Fill in the Blank

Name two things that "ethos" is associated with.

Pathos example

Pay attention to the specific words she uses to persuade.

Poll

Which words did Sarah McLachlan use in her video to persuade the audience?

• suffering

• help

• rescue

• duty

• please

Poll

Pathos is referred to as persuasive arguments aimed at the readers’ hearts. Which word best identifies with the SPCA video?

• emotions

• fear

Poll

Pathos is referred to as persuasive arguments aimed at the readers’ hearts. Which word best identifies with the Duracell commercial?

• emotions

• fears

Multiple Select

Pathos is referred to as persuasive arguments aimed at the readers’ hearts. Which word best identifies with the

• emotions

• fears

Think of what "you're losing"...

Multiple Choice

Which word best identifies with the previous advertisement?

• emotions

• fear

Multiple Select

Which word best identifies with the previous advertisement?

• emotions

• fear

Open Ended

What are some ideas from the previous ad?

How did it make you feel?

Did you understand what it was trying to represent?

Poll

1. Which appeals?

• ethos

• logos

• pathos

Poll

2. Which appeals?

• ethos

• logos

• pathos

Poll

3. Which appeals?

• ethos

• logos

• pathos

Poll

4. Which appeals?

• ethos

• logos

• pathos

Poll

5. Which appeals?

• ethos

• logos

• pathos

Open Ended

What did you learn from this lesson today?

Did any appeal (ethos, logos, pathos) make you "think" more about the advertisement?