Persuasive Techniques in Commercials

Persuasive Techniques in Commercials

Marketing & Innovation

Directions:

-We will start by reviewing some persuasive techniques

-In the rest of this presentation, you will view a series of past Super Bowl Commercials

-You will be polled to pick a favorite out of the pairs of commercials presented

-Be sure to think of reasons WHY you prefer one commercial over another!

Multiple Choice

Which persuasive technique allows customers say what they like about a company or service?

• Bandwagon

• Customer Testimonials

• Loaded Words

• Transfer of Feelings

Multiple Choice

Which persuasive technique points out how popular or well known a product is?

• Bandwagon

• Celebrity Endorsement

• Loaded Words

• Snob Appeal

Multiple Choice

Which persuasive technique uses famous people to help sell a product?

• Bandwagon

• Celebrity Endorsement

• Customer Testimonial

• Name Calling

Multiple Choice

Which persuasive technique uses a phrase or slogan to grab your attention?

• Bandwagon

• Customer Testimonial

• Loaded Words

• Name Calling

Doritos -2019

Chance the Rapper & Backstreet Boys

​​Pepsi - 2019

Cardi B & Steve Carrell

Poll

Which commercial did you like more?

• Doritos with Chance the Rapper & Backstreet Boys

• Pepsi with Cardi B & Steve Carrell

Little Caesars - 2020

Best Thing Since Sliced Bread

Reese's Take 5 - 2020

Lots of Metaphors

Poll

Which commercial did you like more?

• Little Caesars

• Reese's Take 5

DoorDash - 2021

Sesame Street

M&Ms - 2021

Dan Levy & Red

Poll

Which commercial did you like more?

• Doordash

• M&Ms

Cheetos - 2021

Mila Kunis, Ashton Kutcher, & Shaggy

E*Trade - 2021

Get in Shape

Poll

Which commercial did you like more?

• Cheetos

• E*Trade

Amazon - 2022

Scarlett Johansson & Colin Jost

BMW - 2022

Arnold Schwarzenegger & Salma Hayek

Poll

Which commercial did you like more?

• Amazon

• BMW