Consumerism Lesson

Poll

What factor influences you the most when shopping for clothes?

• Brand Names

• Celebrity/Influencer Trends

• Price

• Friends/Family Opinions

Draw

Draw a picture of the LAST THING YOU PURCHASED (with your own money!!)

Open Ended

What are the factors that influence our Quality of Life?

Open Ended

What type of connections are there between consumerism and quality of life?

Open Ended

How does the media influence our behavior as consumers? (Think: TikTok, commercials, Insta ads...)

What is the role of consumerism in our market (mixed) economy?

Uses strong emotional language that connects with your fears and desires

2.Emotional Appeal

Encouraging people to buy a product because "everybody else is!"

​1. Bandwagon Effect

MARKETING STRATEGIES

Some text here about the topic of discussion

Relates a product or service to the experience of ordinary folks

4.Plain Folks Appeal

Relates the product or service to words or images that promise everything, but deliver little or nothing

3.Glittering Generalities

MARKETING STRATEGIES

Some text here about the topic of discussion

Uses statistics or data to persuade consumers to buy a product or service

6.Scientific Appeal

Uses celebrities or experts to speak for a product

5.Testimonials

MARKETING STRATEGIES

Some text here about the topic of discussion

Poll

Which marketing strategy is most effective to you?

• Bandwagon Effect

• Emotional Appeal

• Glittering Generalities

• Plain Folks Appeal

• Testimonials

Draw

Draw a product that models the Bandwagon Effect (encouraging you to buy something because everyone else is)

Draw

Draw a brand that uses Testimonials as a marketing strategy (ex: when celebrities speak for a product)

Poll

A decision by consumers to stop buying a product or service as a way to bring about change . . .

• Market Economy

• Boycott

• Personal Preference

Open Ended

What are some reasons consumers would choose to boycott items?

Our behaviour as
consumers needs
to change in order
to improve our
environment.

CHANGE WHAT
WE DEMAND!!

Open Ended

What are some NEGATIVES of consumerism/marketing?

Open Ended

What are some POSITIVES of consumerism/marketing?