Social Media Manager ICUC Dec 8th

INFORMATION

Social Media
Managers

Who they are.
What they do.
And what they should do.

 planning

 implementation

 analysis

 data collection

 contributing to a team

 effectiveness measurement.

Social Media Management is a
complex of various marketing activities,
such as:

What is social media
management?

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TECHNOLOGY

Who are
Social Media Managers?

A Social Media Manager IS NOT a spammer who clutters
one‟s newsfeed with his company mentions, hunts for likes
and fans on Facebook, followers on Twitter, etc.

A Social Media Manager IS a person trusted with
monitoring, filtering, measuring, contributing to and guiding
the social media presence of a brand, service or company.

Typical activities
of an SM manager

include:

 engaging users,
 presenting one‟s company on the Web,
 telling about company services

and products,

 managing company‟s reputation,
 generating sales,
 monitoring customers‟ feedback,
 and a lot more.

1. Effective management
of company’s social
media communities.

That implies:

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Typically, companies have special
support departments that take care
of all customers‟ queries.

But people may also ask for help or
complain about issues in company‟s
communities on social media sites.

2. Support.

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TECHNOLOGY

Hence, a social media manager also must:

 regularly check and answer inbox emails, direct

messages, wall posts, etc.;

 provide necessary information, help and assistance

to all customers in need;

 monitor customers’ feedback.

A social media manager should
analyze and measure the
effectiveness of all ongoing

SMM campaigns.

3. Analysis.

• You can identify the things your competitors are doing right. This will give you an idea of what you should be doing

• You can identify the things your competitors are doing wrong. This will give you an idea of gaps in the market.

• You'll be able to identify the ways your company, product, or service is different from your competitors and establish your value proposition

• Gives you an idea of what to expect for growth

• Allows you to see what customers are saying about them or what questions they're asking, problems they have, or solutions they want.

​

​Reasons to perform a competitor analysis

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These are the questions
SM managers should periodically ask
themselves:

 “Have my implemented SMM activities changed our

customer engagement rates, ROI, social signals, revenue,
etc.?”

 “Are the activities I perform worth doing and repeating?”
 “Is the revenue my company gets in the results of my SMM

activities more than the spent budgets? etc.

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Another important activity an SM
manager should regularly perform
is looking for new ways of
getting traffic.

4. Searching new
traffic opportunities.

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Popular sources of getting extra traffic may be:

 Content curating websites (StumbleUpon, Scoop.it

, Reddit etc);

 SlideShare, Pinterest and similar websites where

one can share information in visual forms;

 Any other sources where content was published and

got traffic;

 Sites one‟s competitors are getting traffic from, etc.

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Calculating ROI and
reporting social media stats
is an important procedure in
any SMM campaign.

The procedure helps to
estimate effectiveness of
implemented SMM activities,
optimize further SMM
campaigns and check how
company‟s budgets are used.

5 Reporting.

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Working with social media
sources gives a unique
opportunity to get in the know
of all latest industry news.

Hence, a social media
manager can also work as a
part-time business analyst and
contribute into optimization of
all business processes in a
company.

6. Teamwork.

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This is what a social media manager can do to
streamline work of a whole company:

• collect and suggest good ideas from social media;
• inform about the latest industry new, updates,

changes;

• spy on competitors‟ development strategies;
• work with affiliates, partners, loyal customers on social

media websites: consult them, provide help,
assistance and more.

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Creating interesting, worth-to-link-
with content and sharing it via
social media can add to one‟s
company online marketing success
and search engine optimization.

If skilled enough, an SM manager
may try hand in content creating.

7. Creating content.

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A social media manager must be able to
answer all possible questions that company‟s
customers might possibly have.

Hence, an SM manager should be an all-
rounded personality and a authoritative
specialist in his own sphere.

Ongoing self-education and improving
one’s qualification are a must for every
SM manager!

8. Self-education.

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This is what an SM manager should be
capable of:



mastering one‟s industry at least on an intermediate level;



knowing the basics of Internet Marketing;



knowing basics of psychology (extremely useful for dealing

with angry customers), some things from web design and web
trends;



be a good user of PC, master such programs as Microsoft

Office, Adobe Photoshop, browsers, mail apps and so on.

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An SM manager must always be
ahead of the game.

The abilities to act quickly and
professionally can make or break
a whole SMM campaign.

9. Being fast and mobile.

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A social media manager must constantly
track company‟s brand mentions across the
Web.

In case of an issue or negative feedback an
SM manager may escalate any conflict and
fix a case.

BuzzBundle is a great tool for to tracking brand
mentions and responding to them.

10. Creating unshakable
brand reputation.

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Bottom-line:

As one can see, Social Media Management implies a
huge scope of activities. When implemented, they can
make a serious contribution to company‟s revenues
and influence the whole Internet Marketing strategy as
well.

So, the profession of a Social Media Manager may be
challenging and hard but rewarding in the end.

Multiple Choice

What does a social media manager do?

• social media manager sits behinds a desk and waits for costumer to engage

• Social media managers are ordinarily responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company.

• Social Media Manager is a PR agency

Multiple Choice

How can costumers ask for support?

• By sending a direct message to the companies facebook page

• By sending an email to the companies email address

• By leaving a comment

• All of the above

Draw

Draw Social Media Marketing Funnel

Multiple Choice

Reasons to perform a competitor analysis

• To identify the things your competitors are doing right

• To identify how they differentiate themselves

• To identify the things your competitors are doing wrong based on their costumers review

• All Of The Above

Draw

Create a content calendar