2 Workflow & Software Overview

Software overview

​Workflow overview

Let's go over our workflow and the software we use....

Multiple Choice

What is our proprietary software called that serves as our content relationship management system?

• Photoshop

• Lightroom

• EZGo

• SRPCRM

Multiple Select

What are a few EZGo functions? (check as many applies)

• Manage all event details

• Serves as our on-line ordering software

• Sends automatic Email and Texts our customers

• Makes small edits to our photos

Multiple Select

EZGo has event management function that will show if I have missed a template date and something is late.

• True

• False

Multiple Choice

EZGo has coupon functionality. I can create coupons for:

who ever I want

when ever I want

for as much as I want.

• True

• False

• True, but it is wise to ask for advice before giving out coupons.

Multiple Choice

What software do we use to download our images to our local computers?

• Photoshop

• Lightroom

• EZGo

• SRPCRM

1. Import - transfer images from card to our local computer

2. Back up files to secondary drive

3. Name files (with SRP file naming convention)

4. Pick the images we want to show as proofs

5. Adjust file for exposure or other settings we didn't get perfect in camera

6. Auto Retouch We use the enhanced portrait setting to slightly soften skin & sharpen eyes.

7. Export as jpgs

Lightroom - Functions

1. Event Number - when we enter a new event into EZGo, it assigns a unique event number. The event numbers are shared accross the entire franchise.

2. Unique File Names. EZGo requires that all file names be unique. So if we follow the following naming convention, no 2 files will have the same name.

3. We name files with the following information:

   • EventNo, Day of Week, Photographer Initial, _ , 4 digit sequence

   • for example: 3465MS_1000

File Naming Convention

1. Massive number of files requires discipline on where we save them!

2. The file structure should look like this:

   • Spoiled Rotten Photography

     • Events

       • 2024 Fall

         • 3454 Primrose mini session

           • Raw

           • Retouched

         • 3456 Goddard Christmas

           • Raw

           • Retouched

Folder File Structure

Open Ended

How would you name a file that was photographed at event 3456 on Wednesday by a photographer named Eugene?

Open Ended

Why is it important to keep files and all associated files with the same event in the same folder?

1. Complex edits - make edits to photos that are too complicated for lightroom

   • Expand background

   • Complicated skin retouching

   • Cloning

Photoshop- Functions

Open Ended

Why do we try NOT to open photoshop?

Multiple Choice

What software do we use to auto-retouch our images?

• Lightroom

• Portrait Pro

• Fast Retouch

• doodles

Multiple Choice

What software do we use to move our images from our local computer to the server (and then import into EZGo galleries)?

• Cyberroom

• FTP wiz

• Cyberduck

Open Ended

Explain what Spoiled Rotten Photography does in 1 sentence.

Open Ended

Explain how SRP is different that other school photography companies.

Open Ended

Do you feel like you have a good understanding of the software we use?

Multiple Choice

What is the session type where the school is given the marketing material and a link to our event blog post, and parents elect to have their portraits created by us? (sign-up session)

• Personality Portrait

• Mini-Session

• Custom

• Campus Candids

Multiple Choice

What is the session type where we photograph every student that is enrolled? (non-sign up session)

• Personality Portrait

• Mini-Session

• Custom

• Campus Candids

Multiple Choice

How many minutes do we spend with each child on a mini-session?

• 8-10

• 3-5

• 2

• 20

Multiple Choice

How many minutes do we spend with each child on a personality portrait?

• 8-10

• 3-5

• 2

• 20