Marketing & The Super Bowl

Marketing & The Super Bowl

Multiple Choice

The Super Bowl is this Sunday, around 6:30pm and features the New England Patriots and Seattle Seahawks. Where is the big game?

• Seattle, WA

• New England, MA

• Santa Clara, CA

  (San Francisco)

• Hilliard, OH

Multiple Choice

Who is performing at half-time and which company is sponsoring the half-time show?

• Bad Bunny / Pepsi

• Charlie Puth / Apple Music

• Bad Bunny / Apple Music

• Charlie Puth / Pepsi

Multiple Choice

Which network is broadcasting the big game?

• FOX

• CBS

• ABC

• NBC

Multiple Choice

Approximately how much are companies paying for a :30 TV ad?

• ~$7 to 8 million

• ~$4 to 5 million

• ~$5 to 6 million

• ~$10+ million

Multiple Choice

Shares are a higher number than ratings because shares are calculated based on households that are actually watching TV (not just households with TV's).

• True

• False

LAST YEAR'S SUPER BOWL

Super Bowl LIX
2025
#59

Multiple Choice

The Super Bowl is the most watched television broadcast in the United States every year.

• True

• False

Multiple Choice

What was the TOTAL number of viewers (all platforms) of last year's Super Bowl 59?

• 101.47 million

• 115.09 million

• 123.71 million

• 127.71 million

Fill in the Blank

Super Bowl 59 was also the most ____________ Super Bowl in history

Multiple Choice

What percentage of the Super Bowl audience was female?

• 40%

• 47%

• 50%

• 33%

Multiple Choice

How many of the top 20 most watched television programs have been Super Bowls?

• 15

• 17

• 19

• all 20

Multiple Choice

Which country averaged more Super Bowl viewers?

(Fun Fact: the other country actually had more total viewers.)

• Canada

• Mexico

Multiple Choice

Up to how much of an economic boost is the Super Bowl expected to bring to the San Francisco bay area?

• $50 million

• $630 million

• $500 million

• $5 billion

Multiple Choice

How many countries was last year's Super Bowl aired in?

• 80

• 100

• 180

• 200

Multiple Choice

What percentage of Super Bowl ads are expected to contain celebrities/influencers?

• 50%

• 60%

• 70%

• 80%

Multiple Choice

Next to Thanksgiving, more food is consumed by Americans on Super Bowl Sunday than on any other day of the year.

• True

• False

Multiple Select

What products will see an increase in sales because of the Super Bowl?

• antacids

• TVs

• chicken wings

• furniture

​Super Bowl Infographics

Multiple Choice

What do most people think the priority should be for Super Bowl ads?

• to be funny

• to touch people's emotions

• to be informative

• to make people think

Multiple Choice

What is the trend you notice about the cost of Super Bowl ads over time?

• they increase each year

• they decrease each year

• they're the same every year