Food marketing

Learning Intention:

We will understand the tactics used in
marketing foods to youth

Success Criteria:

I can explain the tactics used in marketing
foods to youth

Multiple Choice

what is a

• a

• b

• c

• d

Food marketing

• It used to be simple
• Passive viewing from the media
• Newspapers, Magazines etc
• Internet has changed this
• Social media
•Influencers
• Collection of personal data
• Product placement
• This is just naming a few of the techniques

Learning Intention:
We will understand the tactics used in marketing foods to youth

Success Criteria:
I can explain the tactics used in marketing foods to youth

Food
Marketing

This is the list we will cover…

Learning Intention:
We will understand the tactics used in marketing foods to
youth

Success Criteria:
I can explain the tactics used in marketing foods to youth

Immersive Marketing

• Is a technique that integrates advertising
into the shopping experience

• Aimed to create an emotional relationship
between the shop and shopper

Learning Intention:
We will understand the tactics used in marketing foods to youth

Success Criteria:
I can explain the tactics used in marketing foods to youth

Infiltration of Social
Media

• Marketers are constantly using social
media platforms to advertise
products

• Users are encouraged to register and
then share with their friends etc via
different platforms
• Which leads us to

Learning Intention:
We will understand the tactics used in marketing foods to youth

Success Criteria:
I can explain the tactics used in marketing foods to youth

Collection of
personal data

• Consumers get tagged with identifiers

• Used when you visit webpages etc

• Allows for more personalised advertising based on
your “profile”

• Creates revenue for app companies as well – selling
your information

Learning Intention:
We will understand the tactics used in marketing foods to youth

Success Criteria:
I can explain the tactics used in marketing foods to youth

Location-based
mobile marketing

• Through collection of data via smart phones – advertisers/apps send
targeted information based on a devices location in the world
• Called “geofencing”

Learning Intention:
We will understand the tactics used in marketing foods to youth

Success Criteria:
I can explain the tactics used in marketing foods to youth

Celebrity
endorsements

• Using high profile people to promote a range of
different products

• Usually products that are sweet in nature
• Coke
• Pepsi
• Lollies etc etc

• Problems associated with diets high in sugars,
sodium etc???
• Obesity
• High Cholesterol etc
• Artheriosclerosis

Product Placement

• Strategically placed products
within Movies, TV shows etc

• Usually done very subtly

• Doesn’t tend to interrupt the
viewing experience

• A very clever way of
advertising the product – the
viewer is less likely to change
channels etc – even though
its right in front of them

Influencers

• These are not celebrities – just
people (ordinary people) who are
influential on social media

• They attract large follow numbers
(and people often turn to them as
a trusted source of information
etc)

• Marketing companies recognise
this and use them to their
advantage

The impact on Health
and Wellbeing??

• The latest trend at the moment is “clean eating”
• Involves eating foods that are unprocessed,
manufactured – as close to their natural
state as possible

• Companies seeking to “tap” into this market will
research ways to make their products healthier
• Macca’s investigating making their fries
with less fat content

• Companies know that consumers will be willing
to pay a little more for healthier options

The impact??

• Clean eating is usually associated with
improved health and wellbeing

• However…

• Pressure can be placed on young
individuals to evaluate their diets and
this pressure can lead to an unhealthy
obsession  stress and anxiety about
what they are consuming

• The effectively eliminate whole food
groups from their diet