How Can You Deliver a Great Product Presentation

How To Give a Product Presentation [Part I]

Lesson Objectives

• Provide a brief and clear overview of the main points and key takeaways for the audience.

• condenses the speaker's ideas and any critical conclusions or recommendations, so the audience can easily understand and remember the presentation.

• A presentation summary is an essential part of a talk

FOCUS ON THE CORE BENEFITS

Let's watch this section of the clip. About 57 Seconds

​https://www.youtube.com/watch?v=XcPiSo_84Nk&list=WL&index=13

Open Ended

What is the presenters first name and why did I ask you this question?

Open Ended

The presenters name is Ben Ratje. How could this little piece of information help you if he were your client?

Multiple Choice

What work has Ben Ratje been doing for the past 15 years?

• Sales & Marketing

• Lecturing

• The art of sales and public speaking

• The art of presenting and public speaking

Multiple Choice

Core benefits are the same as features?

• True

• False

Open Ended

What is the main job of core benefits?

Multiple Choice

Features tell us how the product will make us feel?

• True

• False

Open Ended

Give me an example of 'features' using the attached photo.

Multiple Choice

Core benefits speaks to a persons emotions?

• True

• False

Speak to me about how your product is different from your competitors

​

​Tell me the core features of a product you now work to sell your clients on in your job

LIVE DEMONSTRATION

Let's watch this section of the clip.

​https://www.youtube.com/watch?v=XcPiSo_84Nk&list=WL&index=13

Multiple Choice

I should bring the product to show my customers

• True

• False

Multiple Choice

I should demonstrate the product and let my customers try it too

• True

• False

Open Ended

Why do you think it's important to let your customer experience the product too?

Open Ended

Should you compare your product to similar products in the industry and why or why not?

Let's Finish Up The Clip

HOMEWORK

Remember to keep the learned presentation methods in mind.

​

Next week, I'd like for you to prepare a presentation on the 'core benefits' of these 2 phone conglomerates as well as prepare to speak on the 'features' of their services.

​SHOW & TELL

IMPROPTU

Remember to keep these presentation methods in mind.

​

Today, I want you to take a few moments to prepare to convince me on why I should use 'Google Maps' as opposed to 'Apple Maps' despite it being a pre-loaded feature on iPhone devices.

Why do you think I had you present to me on a product of topic that you had extremely little time to no knowledge to prep for?